The company maintained 36.4% of the total energy drink market dollar share in the last 13 weeks of 2022 across all measured channels – barely edging out its largest competitor Red Bull, which saw its dollar share dip 0.8% to 35.1% in the period, according to Nielsen data. “While we do face challenges on the cost side, there is optimism going forward,” co-CEO Rodney Sacks told investors earlier this month at an event hosted by the energy drink company.īased on his belief that the threat of COVID is not as severe, he said he believes the “the world will start normalizing,” including increased consumer activity, more reliable supplies and levelling inflation, which will allow the company to “carefully … start implementing our strategy in diversification,” explore additional innovation and ultimately drive growth across the board.Īnd this growth, he added, will come off a strong foundation for the business, which continues to lead in dollar share across all measured channels and is driving strong sales growth off of a large base compared to competitors. Emulsifiers, stabilizers, hydrocolloidsĪt the same time, they say units, which have dipped in recent weeks like many food and beverage CPGs in the tightening economy, will also recover as the company introduces new products targeting a more diverse consumer base, which should also bolster its large but flat market share.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.

Monster energy drink price